Elgin County Takes Home Marketing Award

Elgin County Economic Development has received an Economic Developers Council of Ontario award in recognition of the combined 2012 Savour Elgin/Elgin Arts Trail Guide. The award was presented to Elgin County on February 7 at an event held at the London Convention Centre. In addition Elgin County received honourable mention for the Elgin County Living Television Series on Rogers TV and the ElginLicious Marketing Campaign.

"It is an honour for Elgin County to be recognized amongst our provincial peers," said Elgin County Warden Cameron McWilliam. "It is evidence of the Economic Development department’s commitment to the promotion, growth and support of our business community."

The guide was developed in conjunction with marketing firm Yfactor and Elgin Arts Trail partners the Elgin Business Resource Centre and the St. Thomas – Elgin Public Art Centre. The guide takes residents and visitors on a journey to some of the area’s best restaurants, farmers’ markets and wineries as well as the area’s finest art galleries, studios and artisan craft locations.

2012 marked the third season of the highly successful Savour Elgin Culinary Trail and the second season of the award winning Elgin Arts Trail. It was evident that Savour Elgin and the Elgin Arts Trail have similar audiences so in 2012 the decision was made to combine the two guides into one to allow for increased cross promotion.

For a copy of the combined 2012 Savour Elgin/Elgin Arts Trail visit www.savourelgin.ca, www.elginartstrail.ca or call (519) 631-1460 ext. 168.

(Left to right: Elgin County Warden, Cameron McWilliam; Tourism Development Coordinator, Kathryn Russell; Economic Development General Manager, Alan Smith; Business Development Coordinator, Kate Burns; 2012 EDCO President Robert Brindley.)