Thursday, 22 September 2011

Savour Elgin Receives International Recognition!

(Business Development Coordinator Kate Burns, Elgin County Warden Dave Mennill)
TORONTO, ON – The International Economic Development Council (IEDC) has presented Elgin County with two awards in recognition of its excellent marketing materials for promoting culinary tourism throughout the County.

IEDC Awards recognize the world’s best economic development programs and partnerships, marketing materials, and the year’s most influential leaders. The awards are presented at the IEDC Annual Conference and this year Elgin County received an award for their Savour Elgin Culinary Guide and the Savour Elgin website,
Culinary tourism is a growing industry and with many consumers choosing to vacation locally, the culinary tourism industry is in the perfect position to take advantage of this trend. The Savour Elgin Culinary Guide and website have been available for a year, with the assistance of a dedicated Steering Committee and Yfactor. These materials efficiently and effectively market Elgin County’s restaurants, agri-tourism operations, farmers markets and wineries and breweries.

The Culinary Guide is a portable information source designed to fit in a purse or glove box of a car. The Guide features all members of the Savour Elgin program with original photography and a personal story behind each business, allowing visitors to get to know the people and places they might visit. Some businesses have also included recipes and ingredient lists of their specialized dishes for people to make at home.

The Savour Elgin website gives visitors a taste of what they’ll experience in Elgin County. The website features each member of the Savour Elgin program and it also incorporates the Tourism Ytool which makes it easy for website visitors to find out about events, restaurants or hotels and to quickly create individual itineraries for their upcoming visit to Elgin County. Interactive maps make locating the destinations effortless for prospective tourists.

These are the third and fourth awards that have been presented to Elgin for their Savour Elgin program. Warden Mennill noted, "We have exceeded our expectations with this program, and are thrilled with the results. Through our proactive approach to marketing we have created excellent materials for visitors who come to Elgin County and hopefully the Culinary Guide and website makes their trips more informative and enjoyable."

No comments:

Post a Comment